Author – The Durango Herald

The halo effect of tourism

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated...

DATE: Apr 5, 2016 | CATEGORY: A Take on Tourism

The Durango Dozen: Hook, line and sinker

To attract a fish, you need a lure. But to catch a fish, you need a hook. And suffice it to say the lone fisherman has a much better chance of catching his limit when the lake is teaming wit...

DATE: Mar 15, 2016 | CATEGORY: A Take on Tourism

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DATE: Mar 14, 2016 | CATEGORY: A Take on Tourism

What’s a persona to do?

If you don’t know what kind of traveler you are, don’t worry because plenty of businesses already know that and a whole lot more about you. In fact, you are already labeled, placed in a cate...

DATE: Feb 23, 2016 | CATEGORY: A Take on Tourism

Tourism prospers from Denver to Main Ave.

If you missed last Wednesday’s What’s Up Downtown? column by Tim Walsworth, executive director of the Business Improvement District, please read it (currently posted on The Durango Herald we...

DATE: Feb 2, 2016 | CATEGORY: A Take on Tourism

Respect and appreciate the holiday traveler

Vacations begin in the friendly confines of our home. We imagine ourselves in a desirable destination while anticipation and excitement builds, knowing that vacations change people in so man...

DATE: Dec 22, 2015 | CATEGORY: A Take on Tourism

Region enjoying the small catch but missing the big boat

As the region’s tourism industry has developed over the decades, we have become comfortably successful but also highly dependent on a single type of visitor: the leisure traveler. ...

DATE: Nov 24, 2015 | CATEGORY: A Take on Tourism

Tourism pays its own way in county, Durango

It’s election season, and we face many decisions about potential increases in taxes, fees and mill levies. All of these sources of revenue are tied to projects or services that we require, d...

DATE: Nov 3, 2015 | CATEGORY: A Take on Tourism

Dynamics of legalized pot make it unlikely fodder for tourism marketing

In 2012, Coloradoans voted 55 percent to 45 percent to legalize the sale and use of recreational marijuana. From that day, we began the dubious process of trying to build a bridge and walk a...

DATE: Oct 13, 2015 | CATEGORY: A Take on Tourism

Guv taps biking to lead state’s tourism growth

Last week, Gov. John Hickenlooper announced a $100 million plan to make Colorado “the best state for biking”. What might that mean for our area? Several Durango tourism leaders at...

DATE: Sep 22, 2015 | CATEGORY: A Take on Tourism

Out-of-state plates only part of story

If you’re not familiar with our state’s tourism website, type in Colorado.com and congratulate yourself for living in one of the most beautiful and inspiring places on the planet. Our state ...

DATE: Sep 1, 2015 | CATEGORY: A Take on Tourism

Tourism in the aftermath of Gold King

The Gold King Mine spill will have lasting implications, but to what degree will they impact tourism, in what way and for how long? Simple answer: It’s too early to know, but we do have some...

DATE: Aug 18, 2015 | CATEGORY: A Take on Tourism